Originality/value – different from previous studies on the general aspect of atmospherics, this study exclusively investigates the effect of authentic atmospherics on customer post-dining behavioral intentions in chinese restaurants, one of the most popular ethnic restaurant segments in the us foodservice market. Table 3 shows the direct effects of service quality and food quality on customer loyalty and the moderating effect of atmospherics on the relationships between quality (service/food quality) and loyalty in this procedure, hypotheses 3, 4, 7, and 8 were tested.
The antimicrobial effects of basil and thyme and their major constituents, thymol, p-cymene, however, since ethnic food restaurants may have more food safety concerns regarding foodborne illness outbreaks, the implementation of haccp is more vital and seems to be an important factor in ensuring safe ethnic foods.
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Purpose – given the rapid development of ethnic‐themed restaurants, this study aims to investigate how authentic atmospherics affects consumer emotions and behavioral intentions in chinese restaurants in the usadesign/methodology/approach – a total of 348 usable responses from full table service restaurants in the usa were obtained via self‐administered questionnaires. Ethnic restaurant types 2) to assess the effects of ethnic dining attributes on customers’ satisfaction and post-dining behavior intentions and 3) to test the moderating effects of ethnic restaurant types (japanese, thai, and chinese) and culture (ethnic and non-ethnic customers) on the relationship between dining attributes and satisfaction.
An ethnic restaurant will be chosen, the restaurant have to be a restaurant that are similar to the type of restaurants that have been studied from some of the authors that have been researched in the literature review section. Discover all statistics and data on ethnic foods now on statistacom the statistics portal leading trends in ethnic cuisines on restaurant menus in the united states in 2015.
Ethnic restaurants usually focus on targeting nationals of the country the restaurant is located in rather than those of the home culture accordingly, what ethnic restaurant customers want to experience is based on images formed by past experiences or knowledge of the culture from an “outsiders” perspective. Ethnic restaurant operators believe that customers value authenticity in an ethnic restaurant (lu and fine, 1995) perceived authenticity in an ethnic restaurant is considered a customer's perceptions of service outputs reflecting authenticity.
The effects of coupon promotion on customer retention 3 research questions and hypotheses for the purposes of this study, the following questions will be addressed: 1 is there a relationship between coupon promotion and customer retention in independent ethnic restaurants 2. Effects of authentic atmospherics in ethnic restaurants: investigating chinese restaurants soocheong (shawn) jang department of hospitality and tourism management, purdue university.