Simply defined, post-purchase behavior is the stage of the buyer decision process when a consumer will take additional action, based purely on their satisfaction or dissatisfaction. Interestingly the process does not stop at the point of purchase because there is a stage five called the post-purchase evaluation the process continues even when the product or service is being consumed by the individual or business.
Post-purchase decision processes and behaviour this entry was posted on april 26, post-purchase evaluation there are several functions which this stage serves it is the process of reselling, recycling, trashing, repairing, trading and the like associated with the physical product, packaging, and its promotional materials. For those companies, post-purchase evaluation is considered to be a crucial step in a consumer’s decision making process the post-purchase evaluation is when a customer reviews and compares a product purchased with their prior expectations of that product (johnston, 2013.
The customer buying process (also called a buying decision process) describes the journey your customer goes through before they buy your product understanding your customer’s buying process is not only very important for your salespeople, it will also enable you to align your sales strategy. Post purchase evaluation process carlie higdon man105 march 9, 2013 professor dana adams consumer post purchase evaluation is generally affected by pre purchase expectations, the consumer usually does some sort of research to compare prices and such before making a big purchase, a house or a car for example. Evaluation of alternatives purchase post-purchase behavior problem or need recognition this is the first stage of the consumer decision process in which the consumer is able to recognize what the problem or need is and subsequently, what product or kind of product would be able to meet this need it is oftentimes recognized as the first and. Post-purchase behavior is the final stage in the consumer decision process when the customer assesses whether he is satisfied or dissatisfied with a purchase how the customer feels about a purchase will significantly influence whether he will purchase the product again or consider other products within the brand repertoire.
Post purchase evaluation process carlie higdon man105 march 9, 2013 professor dana adams consumer post purchase evaluation is generally affected by pre purchase expectations, the consumer usually does some sort of research to compare prices and such before making a big. Post-purchase dissonance consumers may become dissonant over a purchase decision cognitive dissonance occurs as a result of a discrepancy between a consumer’s decision and the consumer’s prior evaluation.
3) explain the consumer’s postpurchase evaluation process consumers expect certain outcomes when they make a purchase cognitive dissonance, buyer remorse, is sometimes experienced if a consumer thinks they have made a bad decision to feel better about their purchase they may seek information that reinforces it was a good decision or ignore contradictory information. Once a purchase decision is made, the next step in the process is the evaluation of the product after purchase consumers expect certain outcomes from the purchase, and how well these expectations are met, determines the level of customer satisfaction.
Module 2 will guide you through the consumer decision-making process here you will explore how a potential-buyer researches a product, how they make their purchase decision, and their post-purchase evaluation. Best answer: post-purchase evaluation—the consumer decision process does not end once the product or service has been purchased after using a product or service the consumer compares the level of performance with expectations satisfaction occurs when the consumer’s expectations are either met or.