Customers satisfaction on online shopping in malaysia perceptions of service quality and customer satisfaction of on attitude of saudi consumers towards online shopping with special. Customers satisfaction on online shopping in malaysia consum ers to become more efficient a nd effective towards online perceptions of service quality and customer satisfaction of on. The main aim of this research is to study the perception of the customers towards online shopping and also discriminate this perception gender vise for this purpose, with help of convenient sampling method 150 respondents were selected and data were collected through structured questionnaire.
Consumer perceptions of online shopping volume vii, no 2, 2006 179 issues in information systems better informed of what draws consumers or prohibits them from coming to their websites the better an online business understands the perceptions of these shoppers, the higher the chance that they can attract and retain customers. Customer perception towards online shopping/ retailing mrs nidhi gupta abstract: in the recent past internet has got a precious place in the economic activities it makes the life of customers prosper and smooth. Benedict et al (2001) study reveals that perceptions toward online shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and trust in online shopping.
Studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping therefore we have also decided to study consumer’s attitudes towards online shopping and specifically studying the factors influencing consumers to shop online. Online business understands the perceptions of these shoppers, the higher the chance that they can attract gather data on the subjects’ perceptions toward online shopping, especially their willingness to transact consumer perceptions of online shopping consumer perceptions online shopping.
Therfor the result build that the factors affects the consumer perceptions towards online service, thus all of these factors enhance the ability of the consumer to handle the products or services and search them through the internet. In malaysia, online shopping gets more attention from customers however, each of them has different perception toward purchasing via the internet this situation occurs because purchasing from internet give many benefits to customers such as shopping from their place reduce cost of transportation, wide variety of choices and so on.
Online shopping provides several advantages like 24 hours shopping, which requires less travel, rich product availability and specifications etc almost all online shopping sites now offer items in discounted price and free shipping for selected items thereby attracting the net savvy customers to have a try. So online shopping has becoming a trend that is why it is necessary to make a study on online shopping usage and perception the main aim of this research is to study the perception of the customers towards online shopping and also discriminate this perception gender vise. Conclusion this project was conducted with the zeal of finding out the customer perception towards the online shopping based on this information obtained in the course of the project there is a sincere effort to drawn a meaningful conclusion.