Mass media communication is usually rapid, because the media will report an important event as quickly as possible after it happens in fact, some television reporting is live that is, the viewers can see the events as they happen. Print media reporting patterns are unfavorable towards women and it is increasing gender discrimination in society 3 print media portray stereotypical image of women in advertisement and increasing negative image in public perception. When the media does cover gender issues such as violence, sexual and reproductive health, women in decision making, these articles are often confined to special pages and segments in the media and tagged as “women’s issues” rather than being placed on the news pages as issues of concerns to everyone.
Research on gender (female) discrimination in the mass media is topical and timely it will be significant in many respect as it will aid international organizations, countries, women advocacy group, activists, civil society and policy maker on female matters in many respect: 1. The portrayal of women in media is a significant factor of women’s social status since media is a tremendous source of information for masses media has a leading role in shaping and breaking stereotypes about women.
Role of women in mass media, how mass media is changing their lives posted on october 21, 2014 by sab in modern society, everyday people are bombarded with graphic advertisements, slogans, and images that underlie a major issue objectification and exploitation of women in mass media. The mass media is an important part of live in the united states and most americans are exposed to the media daily in the form of print, sound waves, and pictures over 55 million newspapers are circulated each day. Gendered media: the influence of media on views of gender julia t wood department of communication, media, 1988) female film directors are even more scarce, as are executives in charge of mtv media have created two images of women: good women.
Mass media is used by number of people all over the world because people can easily get use of it there are some positive and negative aspects of mass media, so people should be aware of these aspects before considering information and programs that are provided by mass media. Mass media is one the most proficient ways to advertise new or improved products - female discrimination in the mass media introduction catchy jingles, bold font, and abstract pictures are amongst the various ways to grasp the audience’s attention. Moreover, women have negatively changed their lives according to the psychological influences from mass media about what makes for a beautiful woman gender roles are shaped mainly by mass media influences including television, advertisements, music, promotions, commercials, billboards, internet, cosmetics, and social media. As the most wide-ranging tool for forming public opinion, media’s exclusionary and discriminatory portrayals of women can be given a large part of the blame for women’s continued inability to be successful in the political realm.
Mass media play a unique and important role in the shaping of a society where men and women enjoy equal rights raising women’s legal awareness is important for the creation of an egalitarian society. Industry that so consistently portrays women negatively some media analysts (mills, 1988) believe that if more women had positions of authority at executive levels, media would offer more positive portrayals of women stereotypical portrayals of women and men in general, media continue to present both women and men in stereotyped ways that limit our perceptions of human possibilities.
Susan brownmiller∗ 11 introduction the media are commonly used term in modern societies the vital role of media is a thinking mode of any society mass media is a major source of providing news and entertainment to the people who want to know who is doing what and what is happening. Another example of unjust female treatment in mass media is the breast cancer association the breast cancer association is a non-profit organization that aims to fundraising money for breast cancer patients.